seo-content
Content Content Marketing

How to write SEO Content in 2019 that ranks!

Undoubtedly, content is the foremost fuel to ignite our websites for top SEO rankings. SEO teams put great efforts in creating lit content to drive leads and increase visiting traffic on their web. 

Alas, writing according to the SEO’s standard is quite cumbersome for some content writers. It seems like a difficult math problem for them. Due to the increasing competition, SEO content writers have to consider complex factors like Google algorithm, backlinking and indexing. 

To resolve your common SEO content writing issues, we have prepared a helpful guide to make your search engine optimization content rank highest in 2019 and beyond. Are you ready to polish your writing skills by implementing the practical steps below?

1. Keep your keyword research game on!

Keyword research is a vital key to keep your writing game on point. Before writing a blog or article, search for targeted and trending keywords. An SEO content without keyword optimization is a total waste because it will never reach the right audience. 

Here are the ways of exploring ‘targeted keywords’:

  • Identify your audience: understand who your audience is and what niche they are expecting. To figure out the audience’s interest, passion, searches, trends, preferences, and habits, you may research or survey online. 
  • Profitable keywords: Find essential keywords relevant to your products, services, and industry. 
  • Trending topics: draft the trending keywords into forms of articles. Fulfil the learning requirements of the audience in the way of content topics.

To get relevant keywords, you may use free keyword analytics tools on the internet. 

2. Does the readability score matters?

The answer is a big YES. According to the results, SEO contents with high readability score shoots the top segment of SERPs. 

Some of you might not agree with this fact, but this is true and practically proven. How? 

See, you start reading a blog on a website, and after a few seconds, you find improper structure, sophisticated vocabulary, an influx of passive sentences, and ambiguity in reading, are you going to continue reading it? 90% of the readers will say no. It puts your website in a significant loss. 

According to Grammarly, a readability score of 65 and above is ideal. 

Do you know what dwell time is? It is the amount of time taken between clicking on the searched page and returning to the result page. A high readability score ensures longer dwell period and hence, good Google ranking. Few qualities of good readable content are:

  • Properly structured
  • Clarity
  • All relevant information quoted in 
  • Simplified

Got the point?

3. Animate your content by dropping some visuals

Our brains are wired to get attracted to graphics as they excitingly convey the information. Images, GIFS, and videos are a plus point in making your content worth reading. Quoting research from Skyword, articles containing graphics receive 94% more views than articles without visuals. 

Denoting the information in the form of a picture, graph, or video will give a high weighting to your article in SEO ranking. Make sure the visuals hold copyrights or royalty-free images. Use high-quality, professional, and cohesive photos. 

4. Make use of the power of backlinking

It is highly mandatory for SEO content writers to apprehend the art of internal linking. It authenticates your website as the user keeps navigating to linked pages. To add extra value to the article, architecture it with authentic and relevant pages to provide additional information to the reader. 

For a high-quality 1000 words SEO content, a maximum of 10 links is adequate. Research thoroughly and synchronize different related pages with each other to make Google trust you. 

Photo by Tran Mau at Unsplash 

5. Optimize your content for mobile-friendliness

After Google’s introduction of Mobile-focused indexing, websites appear different on desktop and mobile searches. Now, sites are optimized for a user-friendly view for both desktop and mobile. 

Google mobile-first indexing is about how we gather content, not about how content is ranked. Material gathered by mobile-first indexing has no ranking advantage over mobile content that’s not yet collected this way or desktop content. Moreover, if you only have desktop content, you will continue to be represented in our index. 

Google 

The graph shows the worldwide web traffic increment from mobile phones since 2009. 

Credit: https://cognitiveseo.com/blog/21096/how-to-write-for-seo/

According to Statista,  smartphones produced 52.2% of web traffic in 2018. Evolution, I must say. 

For a high mobile-first index, use robots.txt tools to verify the performance of your mobile site. Add the link of the mobile portable console on your official website.

6. Increase your page speed

Users like to visit those pages which quickly displays its content. Any little inconvenience in fully loading of the website can frustrate the user, and he may navigate to other pages. Citing research from Nielsen Norman Group that most of the users divert from the lazy pages in 10 to 20 seconds.

Your SEO team will help you in making your page run faster by:

  • Reducing HTTP calls
  • Enabling browser caching
  • Optimizing media stuff
  • Focusing on above-folder content

7. Include featured snippets in your content

Featured snippets are the new trend of SERPS these days, and users appreciate the efforts. Do you know what it is? 

Whenever you search on Google, a summarized block of information gets displayed on the result page, known as a snippet. Every website wants to be at that top lucky position of search results. Have a look at the picture by Ahrefs study which highlights the merit of snippets.  We all click on the featured snippets websites on a priority basis to find our desired results. 

Do you want your content on featured snippets? If yes, follow the steps below:

  • Produce a high-quality content
  • Make it simple and relevant
  • Convey the content in bullets points 
  • Include facts and figures
  • Structure your article properly

8. Citations

Claiming statistics and facts in the content without referencing makes it fabricated. To make your content authentic and differentiable, cite all the facts and figures. And how are you going to quote your content? Answer: enhance your researching skills

9. Organize tags in the title 

Labels are useful in structuring your article. The title is the main heading of the page that gets displayed on the search pages. 

Create a catchy and relevant title to gain a visitor’s attention. Make sure it comprises of the right length and focus keywords. Don’t promise a title tag which does not define your content; otherwise, Google will itself change the Meta tag. 

To make your title worth-reading, follow the steps below:

  • Make it actionable by shaping it in the form of questions.
  • Make original title tags.
  • Try mentioning brands in your title.

Don’t ignore the formatting of the body tag. Divider your article in heading1, heading2, and continue. Incorporate other HTML in your content, such as Meta descriptions and URLs. 

10. Dig deep into research

Research is an essential tool for SEO content. When you make your content rich in research, graphics, and statistics, other websites themselves link your content. It adds value to your website and business. The picture below denotes the result of the research by BuzzSumo, stating that 56% of the SEO content writers receive more drives and profits. 

These tips mentioned above will help you in effectively handling a hard-handed job of SEO content writing.  Audience-Research content holds immense value in boosting the SEO ranking. Pairing your content with the right tools like internal linking and mobile-friendliness will drive you great views. We wish you the best of luck for high ranked SEO content. If you have any queries, lets us know by dropping comments in the section or getting in touch with us.