With all the competition in the web writing industry, it can be a challenging task to make a name in it. However, everything is possible if you are dedicated and hardworking enough. But apart from all the dedication and hard work, you need to work smart as well. By working smart, I mean that you need to have some skills that would give you an edge over other web writers. If you have no idea what skills I am talking about, here are the 15 most underrated skills that will make you one of the best, if not the best, web writers in the industry.
1- Search Engine Optimization (SEO)
Mastering Search Engine Optimization is the first and foremost skill that you need to be a successful web writer. Being able to write content with keywords that would attract more readers would allow you to make up an audience that would regularly visit your content as a web writer. To help yourself, you should research keywords, URLs, pillar pages, speed optimization, search engine page results, and other little things that would highlight your content over others.
2- Don’t Overuse Keywords
Using keywords is an excellent way to make your content readable, valuable, and search-friendly. It does allow you to gather more traffic to your blogs as it is highlighted in the search results. However, using keywords more than necessary can have an adverse effect on everything. As a rule of thumb, any content that is filled with tons of keyword will deem to be untrustworthy to most of the human readers, and even the search engine. Once this happens, you will receive lesser traffic to your blogs, and over time, your domain would not be highlighted on the search engine, further lowering the traffic.
Hence, it would be best if you never used keywords more than necessary to boost the traffic to your blog. You must never write sentences that are grammatically wrong or do not make sense just to cram in more keywords.
3- Use Powerful Call-To-Action (CATs)
When you want the readers to do something that would be in your favor, for instance, if you want them to download an application, or to sign up for something, you add a call-to-action in your blog. Having a powerful call-to-action is a great way to compel into reading your blog and click on your domain. This is also an excellent way of uniting content writing with marketing.
Here are a few examples of how call-to-action works.
- If you want the reader to download something: Download our professional guide for more tips and tricks without paying a single cent!
- If you want the reader to subscribe to a newsletter: Sign up to our exclusive newsletter for more promotions and news every week directly to your inbox.
- If you want the reader to purchase something: Use the code “[CODE]” to save 10% on your next purchase on “[WEBSITE].”
- If you want the reader to download a demo: Download our free demo for “[SOFTWARE/APPLICATION]” right now to see how much space you can save on your device.
In a nutshell, call-to-action is more critical than you might imagine.
4- Hyperlink The Sources
If you want the users to find your content more credible, you must add the hyperlinks for all the sources you cite in your content. It is an excellent way of adding credibility, and you can always choose the option to open the link in a new tab if you fear losing your traffic.
5- Be Precise And To The Point
Users love content that is to the point and comprehensive. Therefore, to retain the attention of your audience, it is essential that you write the content that is to the point and without it looking like an essay for your exam. Always use short sentences and tons of paragraphs. When writing anything, just think from the perspective of a customer that what they would want in it. Just make sure you write as you would expect.
6- Add Visual Elements
Making content that is appealing to the eye is a great way to make a name in the web writing industry. Some might say that it is not directly related to web writing, but if you look it from a more wider perspective, web writing includes each and everything as a whole.
If you want to become the rockstar of web writing, you need to take into account all the additional things as well, which in this case is adding visual elements such as pictures, gifs, graphs, etc. It will attract a lot of audience as the things you write in the content would be represented with a visual element as well. So, the phrase “a picture is worth a thousand words” would really apply here.
7- Look Out For Any Grammatical Errors
Making grammatical errors can have a very negative impact on your content. It is normal to make mistakes as you, too, are just a human. However, it is essential that you fix that mistake as soon as you find it. Often times, you might not be able to identify any grammatical errors in the content; therefore, using any software to help find out any mistakes is a great way to identify them. There are several applications and softwares available online to check your grammar. The most used and reliable is Grammarly, which also gives you the option to add an extension to your browser for seamless checking.
8- Keep A Low Readability Level
Write your content in such a way that it is easily understandable and readable by most of the audience. You can use third party applications online or softwares to check your readability score once you have written the content. You can have a higher readability score by:
- Use short sentences.
- Use easier words.
- Divide the content into several paragraphs.
These are just a few ways to improve the readability score. Also, the ideal readability score is around 65-70 for web writing.
9- Never Edit The Work Yourself
This key point is more of a psychological factor as you are most likely to overlook any mistakes while editing the work yourself, especially right after completing it. It would be great if you have a second pair of eyes to go through the content and make edits. However, if for any reason you don’t have an editor, give it a day before you sit again to make edits, so your mind refreshes.
10- Utilize Social Media
Always keep in mind that social media is one of the most influencing platforms in the world right now. You can always use this to your advantage and reap the benefits. Using social media to promote and publish your content is a great way to build an audience. You can also use many influencers to promote you to their audience so you can attract more traffic to your domain. Always remember that social media has all your current readers, your past readers, and even your future potential readers. Utilizing it in a way that would attract more audience is a great way to make your name in the web writing industry.
11- Update Your Older Links
As mentioned earlier, it is essential that you add hyperlinks to your texts to add credibility to your claims. However, it is also vital that you keep all those links updated. Not only does it add to the credibility as the reference becomes updated, but it also boosts SEO. Hence, if you want to become the rockstar, make sure there is nothing outdated in your domain.
12- Keep The Content Interesting
It is essential that you keep the content interesting in order to retain the attention of the reader. For example, consider two content writers who have written on the same topic. However, one has written it in an essay form and with dry language and storyline. On the other hand, the other person has used engaging words, rhetorics, quotations, references, etc. What is the one that will keep the reader interested? Of course, the second person’s content. Therefore, make sure to use tactics that will keep the person interested in your content.
13- Provide Additional Value
Providing some additional value to the readers is a great way to retain them as regular readers and to even make them refer your webpage to their friends and family. You need to have something of monetary value as a gift for the readers. It can be anything free of cost such as a Google Drive Template, a free webinar link, or maybe a worksheet.
14- Don’t Use Unnecessary Difficult Words
There is no need to use a $5 word when a 5 cent word would be sufficient. For instance, if you are writing anything related to cooking and recipes, there is no need to mention salt as sodium chloride. Not only does it sound very extra, but it also makes the user lose all the interest in the content. So, unless necessary, make sure you prevent all difficult words and jargon.
15- Always Be Open To New Ideas
It is essential that you have a lot of knowledge and that you are open to new ideas. It is a great way of improving your overall web writing and making it better over time. Read as many other web pages as you can and learn whenever possible. All your knowledge and ideas would then be presented in your own content, making it ideal for the readers.
So, if you really want to become the rockstar of web writing, make sure that you keep these 15 tips and tricks in your