Before, social networks were seen as “a relax” where brands could say things without thinking (strategically) or where interns began to “catch fire” in their professional careers. Times have changed, and this is an industry that is continually evolving. However, they remain that place where brands can have fun and have a measurable impact, which leads to them not working in silos and must work together with the entire business strategy of a company.
If you want to make sure that your social media campaign contributes to the achievement of your brand’s objectives, we invite you to review these nine marketing strategies for social networks and make sure your goals come true.
If so far, all your social media marketing efforts have gone in vain… here are some digital marketing tips that you seriously need to consider:
1. Start with chatbots
You may have heard about chatbots; those digital tools that communicate and solve customer problems without requiring human intervention. Chatbots are integrated with everyday use platforms for users, such as social networks or websites.
Many technology-based platforms help to create chatbots that do not require coding knowledge can respond to customer questions, can be integrated with all payment methods, and can receive orders directly from Facebook Messenger comments, allowing to integrate Artificial Intelligence (AI) into your social strategy.
2. Create a content marketing strategy that is efficient
Quality is vital, and content is no exception. Content marketing has long been a form of marketing, and in some cases, many brands are not linking quality content with a correct publication schedule and a frequency of publication designed for their Buyer Personas and their Buyer’s Journey. High-quality SEO optimized content, along with a proper publishing tool, will help convert the right customers on time.
3. Offer your customers a personalized experience
Chatbots are not just a way to automate some tasks or actions. If adequately implemented to a content strategy will allow you to create customized experiences for your clients. For example, instead of “linking” your ads on a landing page or a section of your website, redirect it to a chatbot so that you will create a closer/personal experience, you can increase your sales, create a database of loyal customers, among others.
4. Create a social media budget
Social media content strategy platforms are among one of the most important ways of marketing today. Setting up a budget for social media activities is crucial to the success of a campaign.
According to Hootsuite recommendations, by 2018 companies should focus on being more selective at the time they publish and will make their advertising investments, choosing only those social advertisements that interest them and taking into account relationships with influencers and brand advocates.
5. Create a community
Although followers and other metrics are crucial, they are not the only requirements that will help you succeed in a social media campaign. Your audience needs to know you are not a robot, so it is advisable to interact with emotions and humor (if the heading of your brand allows it) in your publications so that the audience is related to the brand. Social networks, as the name implies “are social”, and if your audience sees similar publications at all times – which usually happens – they may lose interest in your content.
One recommendation may be to generate conversation by asking questions of your clients, sharing information of journalistic interest instead of sharing information about your services and products, collecting opinions on particular issues, asking your audience to interact directly with publications through actions and likes, etc.
6. Use different social media strategies in each of your profiles
In the social networks that there is to differentiate the competition and be “that account” that everyone wants to follow for its originality and variety of content. If you only share publications that are pure text, or images without quality, of stock or not very original, your social networks will begin to seem “one more of the bunch”, so the recommendation will be to use different types of formats: videos, infographics, original photographs, etc. Users respond well to satisfying lives, funny videos, and excellent images.
Giving variety to the content by using this type of media periodically is an excellent strategy to give personality to your brand.
7. Use of brand advocates
One of the best promotional tools available is the people who love your brand. Instead of putting all the efforts to get new customers, it is vital to take advantage of existing ones and never forget the most important ones: your collaborators. This is influencer marketing 101 and you have a plethora of influencers present on social networks like Facebook, Instagram, Snapchat, Twitter, etc. who can advertise your unique content to sway the purchasing power of their followers which are your potential customers. Influencer marketing is something every content agency endorses.
8. Create profiles on the correct channels
Brands and companies are creating profiles in how much social networks there are, thinking that way they will reach more people, which is not recommended, because when you have this mentality, reaching the target audience will be difficult.
It is recommended that you know well who or who your Buyer Personas are and in that way you choose the correct channels and form of communication. For example, you don’t need a LinkedIn profile when launching an urban clothing brand; You don’t need to be on Pinterest to promote funeral services.
9. Bonus tip: Tell a story
Video marketing has gradually gained great importance when planning a digital strategy. It is not surprising when 78% of the content consumed by users on the Internet is audiovisual. With the recent launch of Lives or live videos on Facebook and Instagram, a new range of possibilities is opened when generating content for social networks.
Recall that the first to try Facebook Live was Mark Zuckerberg, when he posted a post days before its launch, announcing the first live video, where he invited users to ask questions that would be answered during the broadcast. This allowed him to know many insights from the public before this new novelty of the social network.
One of the advantages is that at the moment there are few brands that have dared with this new format, which allows you to differentiate yourself from the competition and create a much closer relationship with your consumer.
Everyday companies are taking more seriously the reality that they can attract customers through the use of social networks. The final recommendation here is to have a prior strategy before leaving.