Content marketing is a professional form of advertisement of brands which aims to earn the customers instead of buying them. Hence, it is a separate field of marketing which is responsible for creating high quality and intriguing content which gains profitable customer response. It is essential to create valuable content which speaks about the product in such a way that the readers continue reading it because they want to. If clients find the content valuable and well conveyed, they would already be convinced to work with you even before making a conversation first.
You might come across hundreds of advertisements every day but do you ever take an interest in them? Most probably not, right? That is an example of an unsuccessful content marketing. Therefore, if you want to take the content marketing of your brand up the ladder, you need to adopt the right ways for it and avoid integrating the common myths to it.
Myths which you need to unfollow right now:
1. Increasing production should be the priority
The conventional norm encouraged the maximization of output because Google rewarded publishers who advertised every day. Hence, it led many brands to generate as much content as they can regularly. However, it gave rise to a lot of vague content that failed to provide value to the customers. As a result, conversion rates started to decline because of the low quality, unprofessional and less captivating content. On the contrary, advertisers who focused significantly on the quality instead of quantity managed to heed much more attention from prospective clients.
2. There is no need to invest in social media marketing
The use of social media has risen rapidly in the last few years. Therefore, it is not smart if you don’t take advantage of it. Social media is one of the platforms where you can actively promote your content and reach a vast audience of diverse age brackets. Paid traffic and organic search results are efficient ways to generate leads; however, they are not the best ways. Not everyone is habitual of checking out websites or even go through them carefully. However, social media gathers more attention because people use it more often than general internet browsing.
3. The content should focus on business only
You should always remember that the ultimate goal of content marketing is to engage the readers. So if you want to attract the clients, then talk more about them than about your business. Try to find the challenges and problems they face and how your product can solve them. If you keep talking about your brand without interacting with the audience, you are selling to, it does not put a convincing impression. This is the way the clients will be interested to know more about your brand. Moreover, these days, many companies also run a blog instead of a web page only because it helps to engage clients. Even if they didn’t intend to buy your product, but your blog got their attention, it increases the credibility of your brand, and they might want to check out the services you offer as well.
4. Content marketing can be 100% automated
There are multiple ways with which you can automate the process of content marketing. Some of the methods include automated emails, scheduling social media posts, using analytical tools to assess how well people are engaging with your brand are a few to mention. These automated processes are indeed helpful, but you should not wholly rely on them. It should be avoided because this way, you are unable to develop real and interactive relationships with customers. Furthermore, to create unique and updated content, never leave this task to automation.
5. Content has to be very detailed and long
It is a prevalent misconception that the longer the content, the better. It is not only heard in content marketing but also in academic writing. As a result, many people try to drag their content drifting away from the main message to be conveyed. Lengthy content is not always encouraged because it does not rank higher on Google.
Furthermore, the primary reason is your customers. Barely anyone would like to read 2000+ of an advertising post while they could read a newspaper or magazine article. Therefore, keep your content concise and to the point to get maximum reads.
6. Use the same marketing strategies as other companies of a similar niche
Many companies try to follow the footsteps of brands with successful marketing campaigns such as Coca Cola or KitKat ( Have a break and come back later to read this). However, what catches the attention of the clients is the uniqueness of the brand and the advertisement campaign. Therefore, it is really essential that you come up with new and innovative ideas which resonate well with your brand only, which can improve conversions as well.
7. Anyone can create the content
The content is the most crucial element for marketing. Hence, it has to be professional, well versed, and error-free. Low-quality content is inevitable to fail and reduce your conversions. Content writing requires refined and expert skills which is not a skill that everyone has. One well written and engaging content is much better than ten low-quality pieces. There is a reason why companies hire professional writers and pay hefty amounts for their service because they are well aware of the ROI an exceptional content can generate.
8. Content marketing should operate independently of the rest of the branding campaign
Content marketing is one of the important components of your branding campaign to generate maximum leads. Hence, it is not a replacement for your other marketing strategies and must not operate separately. All your content should resonate with the rest of your branding advertisements and add value to them. It is very essential that whatever you convey through content marketing must be consistent with other marketing strategies so that uniformity is maintained.
9. Content marketing is only for large scale businesses
Many small scale business owners believe that they don’t need content marketing because they don’t operate on a significant level. However, content marketing has got nothing to do with the size of the business. It does not have to be expensive because all you need to do is understand the demand of your customers. And then use all your available resources to channel effective marketing.
10. SEO and content marketing are the same
SEO does not exist independently; instead, it is a significant part of content marketing. SEO basically helps to increase the visibility of the content in the search engine. However, it cannot do so effectively if your content is low quality; it does not have attractive captions; it is not updated and is full of irrelevant details. Therefore, in order to take advantage of SEO, make sure your content is top-notch.