As a beginner to content marketing, it gets tough to find resources or at least places that offer precise information on content marketing. ‘What content to write?’, ‘What content to promote and how to do it?’ ‘what results to measure and how?’…
These are some of the questions that almost all new content marketers are always asking from their seniors.
Unless you have a mentor who knows A to Z about content marketing good for you, if you don’t, then this list is all about that.
I was once where you stand today.
Content marketing was an alien concept to me. I only knew that content marketing includes ‘content,’ and since I like it, it is a good fit for me. At that time, the Content Marketing Institute didn’t exist. People didn’t know what content marketing is, heck, they didn’t even know what was digital marketing.
Fast forward to today, we have bundles of instructions on content marketing from numerous agencies. Each agency thinks that its content marketing guide is the best – we do believe that too – but that doesn’t mean we can’t learn.
Best Content Marketing Strategies You Need to Know
So, after finding relevant information on content marketing, I decided to create a post on ‘Content Marketing Strategies’ since none existed!
I mean, how are you going to tell a newcomer what the strategies that he/she should focus on when learning content marketing from scratch are?
With that, I hope this post will be of help to you.
1- Set Your Goals
Content marketing is always about your goals. You are not there just to help customers. Your aim is to sell your products through the content you create.
Note to all the bosses out there: Don’t be too hard on your content marketers, it is their job to create useful posts. Their job is not to go HEAVY on marketing promotional content.
You need to create a goal for the business if you want your content marketing efforts to be successful. The goal should be SMART (Specific, Measurable, Achievable, Realistic, Timely).
Let’s say; you want to generate 50 leads for this year – as this is the first time you are creating and promoting content.
This is your goal. Now:
2- Set KPIs to Achieve Goals
How will you achieve this goal? What are the key performance indicators for measuring the progress of your goals? That’s where the actual game starts. Your KPIs are the chunks you create to achieve that goal.
So, back to our initial goal: 50 leads.
How are you going to generate these leads?
You will need to understand your audience for this, but we will talk about that later. For now, we will discuss our KPIs.
The KPIs of the goal can be:
Generate 10,000 visitors to your blog
Since this is another goal we need to achieve to reach that goal of 50 leads, we will further break it down.
How can we achieve 10,000 visitors? We need to create 10 amazing blog posts. Now, these posts will start getting traffic. If each of these posts gets at least 10 visitors daily, you can achieve your goal.
10*10*30= 3000 visitors in a month * 12 = 36,000 visitors in a year.
That is your KPI. These are the indicators that will take you to your main goal of the 50 leads.
3- Build a Buyer Persona
So, who is going to be visiting your blog? That depends on your business. Let’s say you sell web hosting. Thus, the person interested in website hosting and website maintenance will be your ideal customer. You can get a template online to create your buyer persona.
4- What’s Your Current Position?
At the same time, figure out where your company stands. What type of competitors are already in the industry, and how far ahead are they from you?
Content marketing is just like a racing car game. If you are the last person to get to the first position, you have first to cross the second last person. Instead of focusing on the first person and his strategies, find out what your current competitors are doing and replicate their strategy.
I am never ashamed of replicating what my competitors are doing because I can only grow if I learn what they did and what they didn’t. That’s what gives you an edge in the business and marketing world.
5- Start from Bottom-Up
By now, you should have a list of your three competitors that are at your level. Now, most of these competitors will be writing top-of-the-funnel posts. You should not do that.
Since you want to sell hosting, and you have a strict deadline to follow, start from bottom-up.
Here is what your competitors are writing:
- Best ways to create a blog
- 10 best WordPress themes
- Why Magento is better than WordPress
Don’t write these.
Think what the bottom-of-the-funnel content pieces that can guarantee leads or at least traffic are?
- What to choose? Shared or Cloud hosting?
- How many visitors can I keep on a shared host?
- What things to check while buying a hosting solution?
These are some content pieces that anyone who is directly interested in hosting solutions and is on the lookout for a hosting solution is going to read.
Now, what if you add a banner of your hosting solution with a discount right next to it? Sounds good?
6- Create a Calendar
These are just some of the ways you are going to start your content writing strategy. If you start from the bottom, more people interested in hosting are going to visit your website. The more people you get – who are interested in buying your hosting solution – the better for business. PS: It will help you reach your goal faster.
But to achieve that, you need a calendar. How does a content calendar look like? Well, it depends. My content calendars are simple. Some content marketers make creative and thorough content calendars. However, for reference, I will recommend Neil Patel’s content calendar.
7- Delegate Resources
You won’t have enough time to write content and then promote it. So, what you will do is that you will hire resources. Where can you find resources? Freelancing websites.
Go on Fiverr, UpWork, People Per Hour, and even Facebook groups and find relevant freelancers who are fit for your needs.
There are too many freelancers out there, and they are already professionals in their respective fields. So, you won’t have any problem with hiring the right ones.
You can start from freelance content writers, freelance SEO expert, and freelance link builder.
Keep the strategy to yourself for now because you need to get the hang of things before you grow your business further.
8- Promote, Test, Improve, Promote Again
Now that you have a team working for you, you need to focus on marketing your content. There are many channels to market, and I will list the best ones below.
- Social media
- Organic search (keywords)
- Link building
- Q&A websites
- Social bookmarking sites
- Web 2.0s
- Deals websites
- Coupon sites
- Press Releases
- Video sites
- PDF hosting sites
- Slides and PPT sites
These are just some of the channels that you can use to market your content online. Each of these channels has its types. For example, link building is further categorized as blog comments, partnership links, guest posts, paid posts, native advertising, deal placements, and more.
So, learn about all of them and start writing, publishing, and promoting your content the right way with these best content marketing strategies for 2020.
Content marketing has changed a lot in the past few years, and it is continuously evolving. So, you need to keep yourself abreast of the latest developments in content marketing if you want to succeed in scaling your business to new heights. If you need help with content writing, marketing, or content strategy, you can always contact Contentilo.